The vital role of internal communications teams in workplace wellbeing

In today’s workplace, where the fatigue of Covid, the cost of living crisis, war around the world and general malaise, employee wellbeing is no longer just a buzzword - it’s a fundamental necessity. And while various departments within an organisation play a part in fostering employee wellness, the role of the internal communications team in this journey is absolutely critical. 

Understanding workplace wellbeing

Before we delve into the significance of internal communications, let’s clarify what workplace wellbeing entails. It encompasses physical, mental and social aspects that contribute to an employee’s overall quality of life at work. A holistic approach to wellbeing takes into account not only physical health but also mental resilience, work-life balance, and the creation of a supportive work environment. 

The internal communications team’s unique position

Internal communications teams are uniquely positioned to influence workplace welling due to their central role in disseminating information, fostering engagement, and nurturing a positive organisational culture. Here’s how I think we can and should contribute:

Collaboration with HR

A strong partnership between internal communications and HR/People teams is essential. By working closely together, these two departments can gain a comprehensive understanding of the workforce’s needs and challenges, ensuring that wellbeing initiatives are well informed and tailored to address specific issues. 

Communication planning

Internal communications teams can develop comms calendars that align with work schedules, ensuring that wellbeing related messages and initiatives are timed effectively. This planning prevents crucial information from getting lost in the noise of day-to-day work. 

Breaking the stigma

Internal comms teams can play a pivotal role in eradicating the stigma associated with mental health in the workplace. We can help develop messaging and branding that encourages open conversations about mental health, emphasising that it’s a common part of life rather than a sign of individual failure. 

Confidentiality and trust

Creating a culture of trust and support is crucial. Communicators can help establish open-door policies that allow all staff to confidentially address their problems and seek help. We can also facilitate communication between line managers and employees, promoting a sense of safety and wellbeing. 

Safe spaces

Physical and virtual spaces designed to encourage communication and collaboration are vital for wellbeing. Internal comms teams can promote the availability of these spaces, making employees feel comfortable seeking support and sharing their concerns. And it’s also about encouraging safe spaces for conversations with peers and leaders - that it’s OK for employees to not be OK.

Health promotions

IC Teams can drive awareness of healthy behaviours and initiatives, both in terms of work-related practices and lifestyle choices. This can include promoting tutorials, private healthcare perks, gym memberships, and other incentives to enhance physical, mental and social wellbeing.

Tech management

With technology often blurring the lines between work and personal life, internal comms teams can help to educate employees about the healthy use of technology. We can help to provide guidelines, processes and features that promote a balanced relationship with digital tools. 

Work-life balance

Promoting a healthy work-life balance is integral to wellbeing. Internal comms teams can encourage employees to prioritise their personal lives and disconnect from the world of work when needed. 

Positive feedback

Internal comms team can foster a culture of positivity and appreciation. Encouraging senior managers to provide positive feedback to their teams can create a supportive and inclusive work environment that contributes to overall employee wellbeing and satisfaction.

Internal comms teams play a really pivotal role in promoting workplace wellbeing. By collaborating with HR, strategically planning communication, breaking down stigmas, and fostering trust, we can contribute to creating a workplace where employees feel supported, valued and empowered to prioritise their wellbeing. In this way, internal comms teams are not just messengers, but key facilitators of a thriving, healthy workplace.